I first heard of L'oreal Colour Riche in Sugar Plum (P625/$7.16) 4-5 years ago back when Youtube beauty gurus were a new thing*~ It's one of those lip shade that has been around forever.
I really like the color. I don't see it as a plum shade however, I think it looks quite (warm) pinky-brown on me. It's really beautiful - it's the perfect my-lips-but-better kind of shade. Very easy to wear, and easy to pair with any kind of makeup.
It's pretty creamy, too, so it tends to slip off my lips after just an hour (or a couple of hours, at the most). I'm just meh about this lipstick, and I could have gotten a better lipstick (or two! - ahem Wet n Wild) for the price.
As always, drugstore cosmetics here are insanely overpriced. I wouldn't mind that much if the product delivers. But for this one, nope, better to just skip it. Or chuck it to the bin. Eugh.
What's your favorite L'oreal product? :)