One of the very first things that I've bought in LA was the Maybelline Volum' Express Mega Plush mascara ($5.94) which was the newest Maybelline mascara out in the market then. Quite frankly, I picked it out amongst all the available mascaras because of the color of the tube! :p I was also drawn to it when I saw that it's a gel-mousse mascara. It claims to have 40% less hard waxes than other mascaras meaning it won't make your lashes stiff to the touch, never making it brittle or flaky. I thought that bit was quite interesting.
It has an "extra-soft, patented Flexor Brush" (in other words: SUPER flexible wand) which makes it great to reach every crook and cranny of my straight Asian lashes. The brush head is spherically shaped with a tapered end which helps grip even the smallest of my lashes. I'm not very fond of plastic bristles, so I was ecstatic when I saw the natural bristles on the brush. I know people don't like this type of brush as it tends to clump lashes together, but I suppose the "gel-mousse" formula helped because I did not experience any clumping whatsoever - it actually separated my lashes pretty well.
This mascara hasn't received a lot of raves that I think it deserves. On the photos above, I did two coats of the mascara, applying the second coat while the first one was still wet. Note that I did NOT curl my lashes (I was doing the $20 makeup challenge), but you can see how flared out my lashes were. Even my favorite Maybelline Magnum mascara couldn't do that! I also didn't have any issues with removing it with my Bioderma Sensibio. I experienced a wee bit smudging especially while I was putting it on my bottom lashes, but I put the blame on the massive brush head. It did not clump, did not flake, separated my lashes so well, and gave it enough volume, whatever can I ask for with a drugstore mascara, right?
Will I repurchase? DEFINITELY! I'm just crossing my fingers that it will be sold here soon!
What's your favorite mascara? :)